OFS-5.1.28
The
(a) The prospectus and all statements included therein must be factual, clear and succinct;
(b) Must be balanced and fair;
(c) Must contain sufficient quantitative information to allow investors to make informed decisions regarding their participation in the offer;
(d) Must avoid any omission of important and favourable facts, or minimising such facts by "burying" them at the end of the related statement or at the end of a section of information, or provided as an appendix to the prospectus , instead of including such facts in the main body of the prospectus ;
(e) Must not include a presentation of estimates, projections, forecasts, or forward looking statements or overviews, without sufficient qualification, or without a sufficient factual basis;
(f) Must not include any promotional jargon calculated to excite rather than to inform;
(g) Must avoid using negative statements phrased so as to create a positive implication like "The company cannot now predict whether the development will have a materially favourable effect on its earnings," (creating the implication that the effect will be favourable even if not materially favourable), or "The company expects that the development will not have a materially favourable effect on earnings in the immediate future," (creating the implication that the development will eventually have a materially favourable effect);
(h) Must avoid over-technical language, and where possible, use language comprehensible to laymen; and
(i) Must avoid presentation of providing information in the form of diagrams and charts, without first presenting the same information in the form and style of written statements.
January 2014