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BC-8.5.3

With respect to retail customers, in ensuring that the description of the product or the service in the promotional material is fair, clear and not misleading, the conventional bank licensee should, among other precautionary measures, ensure that:

a) The purpose, and to the extent practicable, the content, of the information or communication are likely to be understood by the average member of the group to whom the communication is addressed;
b) Key items contained in the information are given due prominence;
c) The method of presentation in the information does not disguise, diminish, or obscure important risks, warnings or information; and
d) The communication does not omit information that is material to ensure it is fair, clear and not misleading.
Added: April 2008