BC-1.2.3
a) Are clear, fair, accurate and not misleading;
b) Are simple to understand and presented in a way that is likely to be understood by the average person to whom it is directed;
c) Clearly state what the letters stand for if acronyms are used (for e.g. APR);
d) Font size for all advertisements must be clear and readable, including footnotes;
e) Terms and conditions are easily accessible by customers;
f) Any concessionary offer/promotion in an advertisement contains the validity period of such offer/promotion;
g) Clearly present any comparison or contrast (if any) in a fair and balanced way. Such comparison or contrast must be meaningful and presented in general terms, i.e. banks must avoid making direct comparisons of their products with those of their competitors;
h) Are publicly announced by the licensee only;
i) Clearly state the name of the bank, bank logo, and contact details;
j) The name of the product and its details are clear to the customers;
k) Include a proper link to the terms and conditions including fees and charges;
l) Include a statement that the bank is licensed by CBB as a Islamic retail bank licensee ; and
m) Do not make use of the name of CBB in any advertisement in such a way that would indicate endorsement or approval of its products or services.
Added: January 2022