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  • SIO-5.6 Marketing & Promotion

    • SIO-5.6.1

      Stablecoin issuers must not advertise its products, services, or activities in the Kingdom of Bahrain without including the name of the licensee and a statement that the licensee is “Licensed by the CBB as a Stablecoin issuer”.

      Added: July 2025

    • SIO-5.6.2

      Stablecoin issuers must not make use of the name of the CBB in any promotion in such a way that would indicate endorsement or approval of its products or services.

      Added: July 2025

    • SIO-5.6.3

      Stablecoin issuers must ensure that all advertising and marketing materials adhere to the principles of fair competition. While comparative advertisement in product or service promotion is acceptable, the intent and connotation of comparative advertisement should be to inform and never to discredit or unfairly target competitors, competing products or services.

      Added: July 2025

    • SIO-5.6.4

      Any marketing communication relating to an offer to the public of an approved stablecoin, must comply with all of the following requirements:

      (a) the marketing communications are clearly identifiable;
      (b) the information in the marketing communications is fair, clear and not misleading;
      (c) the information in the marketing communications is consistent with the information in the stablecoin whitepaper;
      (d) the marketing communications clearly states that a stablecoin whitepaper has been published and clearly indicates the address of the website of the stablecoin issuer, as well as a telephone number and an email address to contact the stablecoin issuer.
      Added: July 2025

    • SIO-5.6.5

      Marketing communications must contain a clear and unambiguous statement that clients have a direct right of redemption at par value at any time.

      Added: July 2025

    • SIO-5.6.6

      Marketing communications and any modifications thereto must be published on the stablecoin issuer’s website.

      Added: July 2025

    • SIO-5.6.7

      No marketing communications shall be disseminated prior to the publication of the stablecoin white paper. Such a restriction does not affect the ability of the stablecoin issuer to conduct market soundings.

      Added: July 2025

    • SIO-5.6.8

      Stablecoin issuers, at a minimum, must make the following information available on its website:

      (a) The services being offered;
      (b) The rights and obligations of the stablecoin issuer and the client;
      (c) The relevant material information, including providing clients with access to up-to-date stablecoin white paper or information, and providing clients with material information as soon as reasonably practicable to enable clients to appraise the position of their investments (for example, any major events or any other material information);
      (d) Circumstances under which the stablecoin issuer may disclose the client’s confidential information to third parties, including regulators;
      (e) Applicable rules, policies, terms and conditions for which any amendment shall require prior notification to clients;
      (f) Dispute resolution mechanisms, including complaints procedures; and
      (g) System upgrades and maintenance procedures and schedules.
      Added: July 2025