Marketing and Promotion
CRA-15.1.50
The marketing material for the
digital token offering must be disseminated only after obtaining the CBB’s approval.Added: April 2023CRA-15.1.51
A
digital token issuer must not engage any third-party individual(s) or entity, other than thedigital token advisor , to endorse or represent thedigital token issuer with the intended purpose of marketing, promoting, gaining publicity or soliciting funds for itsdigital token offering.Added: April 2023CRA-15.1.52
The draft marketing material must be submitted to the CBB for approval and must:
(a) Indicate where the investor can obtain thewhitepaper approved by the CBB by specifying the name of the website(s)/platform on which it is posted;(b) State that investors should read the information contained in the whitepaper prior to making investment decisions;(c) Be clearly identifiable as marketing material;(d) Be fair, clear and not misleading;(e) Disclose the risks related to thedigital token offering; and(f) Contain information that is consistent and does not contradict with the information provided in thewhitepaper .Added: April 2023CRA-15.1.53
If, after the approval of the
whitepaper by the CBB, thedigital token issuer envisages to release marketing material whose content is substantially different from the marketing material submitted to the CBB prior to such approval, it must submit to the CBB the draft modified marketing material for approval.Added: April 2023CRA-15.1.54
Where a supplementary
whitepaper is approved by the CBB, a modified version of the marketing material must be disseminated after seeking the prior approval of the CBB, in instances where the original marketing material is not in line with the changes made by the supplementarywhitepaper .Added: April 2023
