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  • Real Time Promotions

    • BC-8.5.14

      Conventional bank licensees must not make a real time promotion to retail customers unless the concerned customer has been notified of the fact in advance and has agreed in writing to receive real time promotions.

      Added: April 2008

    • BC-8.5.15

      For the purposes of Paragraph BC-8.5.14, a real time promotion is a promotion made in the course of a personal visit, telephone conversation or other interactive dialogue.

      Added: April 2008

    • BC-8.5.16

      Consent to receive real time promotions could be, for instance, at the time of the initial customer profiling, by means of signing a form clearly indicating such consent.

      Added: April 2008

    • BC-8.5.17

      A representative of the conventional bank licensee must, on making contact for the first time with a customer, and again at any time when asked to do so by the customer:

      (a) Identify himself as being a representative of the conventional bank licensee;
      (b) State the name of the conventional bank licensee; and
      (c) Present the customer with a business card on meeting that customer, unless he has given him such a card at a previous meeting. The business card must include a statement of the conventional bank licensee's licensing status.
      Amended: October 2010
      Added: April 2008

    • BC-8.5.18

      For the purposes of Rule BC-8.5.17(c), the statement on the business card should make clear the licensing status of the conventional bank licensee; however it should not lead the customer to believe that the product being offered has been approved by the CBB. The suggested wording for the statement of licensing status is as follows: "Licensed as a conventional retail /wholesale bank by the CBB".

      Amended: October 2010
      Added: April 2008

    • BC-8.5.19

      In oral communications with a retail customer, whether in person or by telephone, the representative of the conventional bank licensee must:

      (i) Conduct himself in a polite manner and respect the wishes of the customer;
      (ii) State the genuine purpose of the call at the commencement of the conversation;
      (iii) Ascertain whether or not the customer wishes him to proceed with the conversation if the time of the conversation was not previously agreed by the customer;
      (iv) Explain clearly the financial instruments or other services which he is authorised to arrange;
      (v) Recognise and respect the right of the customer to terminate the call at any time; and
      (vi) If he requests another appointment and the customer refuses, shall accept that refusal courteously and in such a manner as to cause no embarrassment to the customer.

      Added: April 2008

    • Records

      • BC-8.5.20

        Conventional bank licensees must keep sufficient records of real time promotions made by them, or on their behalf by other persons, for CBB’s supervision purposes.

        Added: April 2008

      • BC-8.5.21

        These records should include evidence that customers have been notified in advance and agreed to receive real time promotions, as required under Rule BC-8.5.14.

        Added: April 2008