In ensuring that the description of the service in the promotional material is fair, clear and not misleading, the licensee should send copies of the documentation relating to promotional schemes to the CBB at least 2 weeks prior to their launch and should, among other precautionary measures, ensure that:

a) The purpose, and to the extent practicable, the content, of the information or communication are likely to be understood by the average member of the group to whom the communication is addressed;
b) Key items contained in the information are given due prominence;
c) The method of presentation in the information does not disguise, diminish, or obscure important risks, warnings or information; and
d) The communication does not omit information that is material to ensure it is fair, clear and not misleading.
October 2010