(i) Steps must be taken to ensure that advertisements are fair and not misleading.

(ii) The purpose of advertisements must be clear and self-explanatory.

(iii) The nature or type of schemes to which advertisements relate must be clear.

(iv) Any assumptions on which statements in advertisements are based must be stated.

(v) Advertisements must not provide any false or misleading indications.

(vi) The design and presentation of advertisements should allow them to be easily and clearly understood.

(vii) Any risk warnings used in advertisements must he prominently presented and not be obscured or disguised.

(viii) Advertisements must not seek to take improper advantage of any circumstance that may make investors/potential investors vulnerable.

(ix) Advertisements should not mislead investors/potential investors about any matter likely to influence their attitudes to the scheme in question.

(x) Advertisements should be prepared with the aim of ensuring that investors/potential investors fully grasp the nature of the scheme in question.