Where such discussions fail to resolve matters to the BMA's satisfaction, then it may issue a formal warning. Failure to respond adequately to a formal warning will lead the BMA to consider more severe enforcement measures. However, more severe measures do not require the prior issuance of a formal warning — depending on its assessment of the circumstances, the BMA may decide to have immediate recourse to other measures. Similarly, there may be circumstances where the BMA issues a formal warning without prior discussion with the licensee or person concerned. This would usually be the case where a clear-cut compliance failing has occurred.