BC-2.1 BC-2.1 Overarching Principles
BC-2.1.1
In the course of
direct insurance activities, licensees must:(a) Act with due skill, care and diligence in all dealings withcustomers ;(b) Act fairly and reasonably in all dealings withcustomers ;(c) Identifycustomers' specific requirements in relation to the products and services about which they are enquiring;(d) Ensure that any advice tocustomers is aimed at thecustomers' interests and based on adequate standards of research and analysis;(e) Provide sufficient information to enablecustomers to make informed decisions when purchasing insurance products and services offered to them;(f) Provide sufficient and timely documentation tocustomers to confirm that their insurance arrangements are in place and provide all necessary information about their products, rights and responsibilities;(g) Maintain fair treatment ofcustomers through the lifetime of their insurance products andcustomer relationships, and ensure thatcustomers are kept informed of important events;(h) Handle claims fairly and promptly;(i) Ensure that all information provided tocustomers is clear, fair and not misleading, and appropriate tocustomers' information needs; and(j) Take appropriate measures to safeguard any money and property handled on behalf ofcustomers and maintain confidentiality ofcustomer information.Amended: January 2007
Amended: October 2007