Executive Summary
BC-A.1.1
This Module contains requirements that have to be met by
licensees with regards to their dealings withcustomers .October 2010BC-A.1.2
The Rules contained in this Module aim to ensure that
licensees deal with theircustomers in a fair and open manner, and address theircustomers ' information needs.October 2010BC-A.1.3
The Rules build upon several of the Principles of Business (see Module PB (Principles of Business)). Principle 1 (Integrity) requires
licensees to observe high standards of integrity and fair dealing, and to be honest and straightforward in their dealings withcustomers . Principle 3 (Due skill, care and diligence) requireslicensees to act with due skill, care and diligence when acting on behalf of theircustomers . Principle 7 (Customer Interests) requireslicensees to pay due regard to the legitimate interests and information needs of theircustomers , and to communicate with them in a fair and transparent manner.October 2010BC-A.1.4
The Rules contained in this Module are largely principles-based and focus on desired outputs rather than on prescribing detailed processes. This gives
licensees flexibility in how to implement the basic standards prescribed in this Module.October 2010