Principle 7 – Customer Interests
PB-1.1.7
Specialised licensees andapproved persons must pay due regard to the legitimate interests and information needs of theircustomers and communicate with them in a fair and transparent manner.Specialised licensees andapproved persons , when dealing withcustomers who are entitled to rely on their advice or discretionary decisions, must take reasonable care to ensure the suitability of such advice or decisions.October 2010