PB-1.7 PB-1.7 Principle 7 — Customer Interests
PB-1.7.1
Insurance licensees andapproved persons must pay due regard to the legitimate interests and information needs of theircustomers and communicate with them in a fair and transparent manner.Insurance licensees andapproved persons , when dealing withcustomers who are entitled to rely on their advice or discretionary decisions, must take reasonable care to ensure the suitability of such advice or decisions.