The chairman of the board (and other directors as appropriate) must maintain continuing personal contact with major shareholders to solicit their views and understand their concerns. The chairman must ensure that the views of shareholders are communicated to the board as a whole. The chairman must discuss governance and strategy with major shareholders. Given the importance of market monitoring to enforce the "comply or explain" approach of this Module, the board must encourage investors, particularly institutional investors, to help in evaluating the company's corporate governance.